Be a Brimbank Gem

Mesch has worked in partnership with Brimbank City Council since the inception of its award winning kerbside recycling education and engagement program, Be a Brimbank Gem.

We were appointed in 2011 to develop, create, design and deliver a recycling improvement program to assist Brimbank City Council with reducing very high levels of contamination in the recycling stream. We have since collaborated with Council’s Environmental Sustainability Education Officers to deliver the Brimbank Gems campaigns in 2011-2015.

• Develop and implement an engaging program to inspire Brimbank Communities to improve their recycling habits.
  Our role
• Write a communications plan outlining a strategy to reach all householders in Brimbank. Included direct marketing, local press and outdoor advertising, public relations strategy.
• Develop messaging and visuals and design all collateral within Council’s house style
• Develop and undertake a bin inspection program including the methodology, reward mechanism and data collection
• Design and execute a community engagement program which has variously included fl ash mobs in local shopping centres, running games for kids at local festivals and appearing in the Brimbank Festival parade.
• Develop behaviour change campaigns in the following years which targeted different aspects of recycling bin contamination, including plastic bags.
• Project reporting against campaign objectives